We Will Only Propagate Exceptional Objects

Posted by Kevin on Saturday Sep 27, 2008 Under Manifesto

There are many scientists who believe, that it takes months for a new born child to establish a sense of individuality. The new born doesn’t make a distinction between themselves and their mother. It takes some time before a child understands that their mother is a separate entity. Upon making this discovery, initially, we are filled with a great anxiety. Of course, over time, we develop a real appreciation for our individuality, and all that it awards us. From the moment of our first “self” discovery, until our death, we develop, discard and rebuild our sense of identity countless times. We all do this, even boring people. Once we’ve established a comfortable self-sense of our current identity, we want to parade it. We want to campaign for it. We want the whole world to know, “look look, this is me, how you like me now?”. To project our self identity into the outer and, to amplify the howl of our self expression, we have many tools at our disposal; our art, our clothing and hair style, the way we talk…, and, for a lot of us, the objects that populate our living spaces. There are myriad vendors, attempting to contribute to our identity campaigns, creating rather dull and uninspiring products. Making the production of any new objects, at this point, almost seem criminal. In reaction to this, we unveil, the Skeletal Lamping Collection 08.

of Montreal has, from the beginning, taken great pains to always put a lot of thought and care into the art packaging for our records. We’ve always felt that the packaging was just as important as the music inside of it. We’ve worked within the constraints of conventional album packaging, and have tried to create something fantastically uncommon every time. Now, we find ourselves in the middle of an exciting epoch: A time, when new technology has shattered the conventional business model and has set a paradigm shift in motion. For some people in the music biz, this is terrifying. For us, it is a fucking miracle! While the kings are in a stupor, we are going to take full advantage of the changing guard.

The concept behind the Skeletal Lamping Collection is this: ideally, every object that you bring into your home, should feel exceptional to you. Otherwise, it just adds to the clutter and chaos of your life. We feel that there’s no reason to produce another object that just sits on a shelf. We only want to produce objects that have a function and that can be treasured for their singularness. Objects that can transform a room, bend the mind and inform your dreams. A CD has little value, as an object, and the conventional, right angle plagued CD packaging, we’ve been forced to endure forever, has nothing new to offer us either. That is why, instead of following the tired path of the past, we’ve decided, to release a table top floral beast, a lantern, a collection of wall decals, a stallion shaped print, a collection of pins, and a clothing and tote bag line as our album packaging instead. All art objects in the Skeletal Lamping Collection were designed by the Apollinaire Rave collective artists: Gemini Tactics and The Bee With Wheels.

One of the most exciting aspects of our escape from the trappings of conventional album packaging is that, upon buying Skeletal Lamping, a person is given the option to choose from a number of different items in the Skeletal Lamping Collection. Digital downloading of albums has brought upon an unfortunate situation, wherein, with your purchase, you only receive, at best, a thumbnail sized image of the album’s cover art, to look at on your mp3 player or computer. In our minds, this is unacceptable. We feel a person should not be punished for opting to purchase a record digitally, nor should one have to choose between, either, fantastic art object or ease of purchase.

We hope this idea catches on and, in the future, square CD packaging will be abandoned forever and only interesting art objects will fill record stores. We envision a time when you’ll be walking around your local record shop and be like, “What’s the new Radiohead album again? Oh yeah, a bonsai tree in the shape of a deformed goat, I see it over there.”

-of Montreal

The Skeletal Lamping Collection 08

4 Responses to “We Will Only Propagate Exceptional Objects”

  1. Coral Says:

    you guys are fucking brilliant. i hope you know that.

  2. theo Says:

    brilliant marketing idea.

    But I totally comprehend people who makes free downloads in some countries, in Brazil, by example. Here in Brazil we don’t have a lot of options of albums to buy, just that featured artists that we’re tired of hearing on radios and MTV.
    I’ll be frank: of Montreal is not a little bit famous in here. I don’t find even brazilian virtual stores that sell your CDs. And when we find something out of mainstream, the prize is fucking high, and we cannot buy. So what’s the exit? I answer you: download, torrent.
    If you ask me if I’d buy one of your CDs, I would answer “yes, of course, but I cannot find them, or, if I find, the prize is high for me. And importation is not an option. Very burocratic”.
    I hope you comprehend these people that don’t have how to adquire your CDs, or of any other artist, because it’s not our fault.

  3. theo Says:

    and I hope you almost pardon my ridiculous english.

  4. Sephy Says:

    It is a good idea, and I agree; much more exciting than just a boring old CD cover. I hate CDs. They’re all plastic-y and yeah..
    But do you really want the idea to catch on? Because EVERYONE will have unconventional packaging, therefore making it conventional and unexciting??! It will then be more unconventional and experimental to do the (what will then be) vintage design of just a square cover. Hmm??!
    But I like it. Shame that just about nowhere in England sells your music. I have to get it from iTunes. I don’t even get a CD. I know – sad.

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